One Million Dollar Give-Away!
FOR IMMEDIATE RELEASE: RainmakerVT to Award One Million Dollars in Training at LSSO’s RainDance Conference \ Official rules. Entry blank download.
April 14, 2011
RainmakerVT, the first virtual training website for lawyer business development, will give away $1,000,000 worth of training at LSSO’s RainDance Conference™, May 17-18, at Chicago’s Mid-America Club.
Register for RainDance Conference today at www.raindance2011.com and make sure to be at the Thursday morning session when Mike O’Horo, Co-Founder of RainmakerVT, will lead off the day by guiding attendees through the site’s “rainmaking flight simulator,” a virtual world where lawyers guide an avatar through simulations of networking events, sales calls, and beauty contests.
Asked why he built RainmakerVT, O’Horo said, “Law firms understand that the cost-reduction strategies that sustained their PPP levels in 2009-2010 are exhausted and not repeatable. They realize that maintaining PPP levels going forward requires them to train a much larger number of their lawyers to generate revenue. Having trained lawyers one-on-one for 20 years, we recognized that automation would be the only cost-effective way to train hundreds of lawyers simultaneously.”
“For years, we’ve been struggling with the barriers to training the bulk of a firm’s lawyers – cost, scalability, lawyer availability, along with a general aversion to lawyer sales activity. In one fell swoop, RainmakerVT removes these obstacles and also addresses the ‘lawyer psyche’ issue. With its ‘anti-sales’ approach to selling and online scenarios where lawyers can practice and make mistakes privately, the site removes all the discomfort associated with bringing in clients. I’ve experienced RainmakerVT, and I promise that our members will have fun getting some virtual ‘dance lessons,’” says one of LSSO’s Board Members, Beth Cuzzone, Director of Business Development at Goulston & Storrs.
LSSO (Legal Sales & Service Organization) is the legal industry’s only organization exclusively focused on sales and service excellence in law firms and legal departments. Now in its 8th year, LSSO’s RainDance Conference is the nation’s only peer-to-peer forum for senior professionals in legal marketing and business development.
